The XPRIZE Foundation
Annual Reports That Set a Bold New Direction
2021-2023
Research - Writing - Editing
“This is the first real annual report we’ve ever had!” - XPRIZE Marketing Lead
XPRIZE based all subsequent annual reports on 2021 and 2022, under the direction of a newly hired full-time content lead.
Results
XPRIZE is the world’s largest incentivized prize organization, dedicated to solving humanity’s toughest, most pressing problems by harnessing the efforts of innovators around the world.
In 2020 they spent a year expanding and restructuring, in order to grow their global community, and define a set of new domains—from education and healthcare to space travel and robotics—to help focus their efforts.
Protagonist worked with the XPRIZE marketing team to translate that vision into two consecutive annual reports and prospectus decks.
Drawing on a combination of existing content, secondary research and expert interviews, we drafted and edited over 100 pages of text, revised in collaboration with a variety of stakeholders. The result is a series of documents that are clear, inspiring, and reflect the unique voice of this singular organization.
